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The Rootine

The Root Project Product Trio—Bundle And Save 15%!

Everything your hair needs — nothing it doesn’t.

The Rootine is our complete, three-step system for healthier hair from the root up. Designed to work together, this routine resets the scalp, strengthens and supports the hair fiber, and finishes with lightweight hydration for hair that feels clean, balanced, and effortlessly soft.

Clean Canvas detoxes and refreshes. Power Smooth reinforces and restores resilience. Instant Pleasure softens, detangles, and polishes. Used together, they create a simple ritual that helps hair behave better — stronger, smoother, and more manageable - immediately and over time.

A Simple Rootine can change everything.

$102.00
$102.00
Root Care
No Water
100% Up-Cycled Packaging*
Clean Formulas
Ethically Sourced
For All hair Types
Vegan
Sulfate and Paraben Free
Cruelty Free
Made in USA
The Root Reason

Clean Canvas: We wanted to reinvent shampoo.

One that makes your hair feel truly clean - where you can feel something actively happening - without ever drying it out or throwing your hair off balance.

Clean Canvas was created with built-in root care, because a healthy scalp is the foundation of great hair. No harsh cleanse. No overcorrection. Just a reset that leaves hair light, hydrated, and ready for whatever comes next. It’s not just shampoo. It’s an addictive wash ritual you won't feel clean without.

Instant Pleasure: We wanted a conditioning step that actually felt pleasurable — not heavy, not fussy, and not reserved for mask days.

Instant Pleasure was created to deliver the softness, slip, and shine people usually only get from a treatment, but in a formula light enough to use every time you wash. It conditions and treats at the same time, smoothing the cuticle, sealing in hydration, and helping hair feel more manageable with each use. It’s the step that makes hair feel done.

Power Smooth: When hair is damaged, stressed, or over-processed, softness alone isn’t enough. Hair loses strength and elasticity, making it more prone to breakage and harder to manage day to day.

Power Smooth was created as a weekly treatment to reinforce the hair fiber and restore resilience, while smoothing the cuticle for healthier-looking texture and shine. With consistent use, hair becomes more flexible, more manageable, and better able to hold up to styling and daily stress.

It’s targeted care for hair that needs structure — not just hydration.

Consumer Testing

CLEAN CANVAS DETOXIFYING HAIR CLEANSER Clinically tested to refresh and rebalance the scalp after just one use*

93% said their scalp felt clean and rejuvenated*
87% felt the cleanse was gentle yet effective, without drying or stripping hair*
87% said their scalp felt thoroughly refreshed*
83% found the cooling “plunge” refreshing and detoxifying*
83% said the lather felt soft, rich, and luxurious on the scalp*

INSTANT PLEASURE SILKY HAIR MOISTURIZER Clinically tested to deliver instantly softer, smoother hair*

97% Said hair felt instantly silky and soft*
97% Said hair felt instantly smooth and polished*
97% Said hair was more manageable and required less effort*

83% Said hair was deeply hydrated and replenished*

POWER SMOOTH EXTREME SOFTENING HAIR MASK: Clinically tested to strengthen, smooth, and support healthier-looking hair with weekly use*

90% Said hair felt deeply hydrated, nourished, and lightweight*

87% Said hair felt luxuriously soft*

83% Said hair was noticeably more manageable and easier to style*

*In an independent 3rd party consumer perception study

How To Use

Clean Canvas: Use to cleanse, reset and refresh as needed. Begin with a quarter size of product and massage into the scalp to activate the detox and build a thick pillow soft lather. Let sit up to 3 minutes for a full cold plunge! Try a double cleanse for ultimate results.

Instant Pleasure: Use after cleansing every time you wash - or whenever hair needs extra softness. Apply all over hair and use fingers to comb through until strands are fully saturated. You know your skin best - if you have dry scalp skin, apply root to tip for root benefits. For a scalp that is oily, avoid roots. Leave on 2-3 minutes. For best results rinse with cool water to preserve butters and nutrients.

Power Smooth: Use once weekly — or whenever hair needs serious reinforcement. Cleanse with Clean Canvas Detoxifying Hair Cleanser and rinse thoroughly. Apply a generous amount of Power Smooth to fully saturate the hair shaft. Leave on for 3 minutes, then rinse. Hair rinses out feeling stronger and more resilient, before softening into smoothness.

Power Smooth focuses on strength, resilience, and cuticle smoothing. For hair that needs additional softness or slip — especially thicker or coarser textures — follow with Instant Pleasure to condition, detangle, and finish.

The Payoff

Clean Canvas

  • Detoxes and refreshes roots
  • Balances oil and scalp comfort
  • Calms irritation and dryness
  • Protects from environmental stress
  • Strengthens hair to reduce breakage
  • Leaves hair soft, hydrated, and light

Instant Pleasure

  • Leaves hair instantly silky, soft, and polished
  • Deeply hydrates without heaviness or buildup
  • Smooths cuticles for visible shine and better manageability
  • Detangles and tames frizz for effortless styling
  • Helps reduce breakage by restoring elasticity
  • Protects hair from heat, oxidative, and environmental stress

Power Smooth

  • Strengthens hair to reduce breakage and improve resilience
  • Helps restore elasticity so hair bends instead of snaps
  • Smooths the cuticle for healthier-looking texture and shine
  • Supports hydration while reinforcing stressed, brittle strands
  • Helps hair feel more manageable and easier to style
  • Protects against heat, oxidative, and environmental stress
Game Changing Ingredients

TRIPLE DISTILLED JAPANESE PEPPERMINT: Stimulating superfood for your roots. Cleanses, clarifies and invigorates.

SICILIAN PRESSED LEMON: The transformative citrus twist. A natural astringent that tightens hair follicles to help prevent hair loss. Rich in Vitamin C and anti-oxidants to boost root health. 

CALABRIAN BERGAMOT OIL: A smoothing, soothing superhero. Smooths cuticles for maximum softness and shine, while delivering a dose of antioxidants that protect roots from the effects of heat, pollution and free radicals. 

THE ROOT COMPLEX™: Powered by The Root Complex™ Technology— a fusion of polypeptides, ceramide-rich lipids, structural amino acids, and antioxidants that power your roots and pleasure your hair. The Root Complex supports a healthy scalp barrier while delivering the instant gratification of soft, shiny, bouncy hair.

LEARN MORE ABOUT THE ROOT COMPLEX™

Full Ingredient List

CLEAN CANVAS
DETOXIFYING HAIR CLEANSER
 
Aloe Barbadensis (Aloe Vera) Leaf Juice: Soothing and hydrating
Sodium Cocoyl Isethionate: Gentle surfactant derived from coconut oil
Cocamidopropyl Hydroxysultaine: Gentle surfactant derived from coconut oil
Sodium Laurylglucosides Hydroxypropylsulfonate: Surfactant for cleansing and foaming 
Sodium C14-16 Olefin Sulfonate: Surfactant for cleansing and foaming 
Cocamidopropyl Betaine: A gentle surfactant derived from coconut oil
Starch Acetate/ Apidate: Modified starch used to enhance formula texture
Cocamide DIPA: Coconut derived surfactant and foam booster 
Leuconostoc/ Radish Root Ferment Filtrate: Natural preservative
Glycerin: Plant derived humectant
Panthenol: Provitamin B5 known for hydration and repair
Mentha Arvensis (Japanese Peppermint) Oil: Essential oil used for vasodilation and refreshing effect on the skin
Glycol Stearate: Emollient emulsifier
Rosmarinus Officinalis (Rosemary) Leaf Extract: Hair growth and antioxidant properties
Citrus Junos (Yuzu) Fruit Extract: Plant-based antioxidant and shine booster 
Glutathione: Powerful antioxidant that repairs and protects 
Mangifera Indica (Mango) Seed Butter: Moisturizing butter
Hydrolyzed Cicer Seed Extract: Plant-based protein to nourish hair 
Lens Esculenta (Lentil) Extract: Plant-based protein to nourish hair 
Chenopodium Quinoa Extract: Plant-based protein to nourish hair 
Citric Acid: pH adjuster to balance sebum levels 
Helianthus Annuus (Sunflower) Seed Oil: Lightweight moisturizing oil with a high source of natural ceramides
Persia Gratissima (Avocado) Oil: Lightweight moisturizing oil restores elasticity and smoothness 
Limnanthes Alba (Meadowfoam) Seed Oil: Plant-based nourishing oil and shine booster
Cysteine HCl: Amino acid that reinforces hair structure to increase resilience

POWER SMOOTH 
EXTREME SOFTENING HAIR MASK 
Aloe barbadensis (Aloe Vera) Leaf Juice:
 Natural, soothing, and hydrating
Mangifera indica (Mango) Seed Butter: Rich in vitamins and moisturizing properties
Behentrimonium Chloride: Conditioning agent
Mango Butter Esters/ Dimer Dilinoleyl/ Dimer Dilinoleate Copolymer: These are synthetic ingredients used for texture
Leuconostoc/ Radish Root Ferment Filtrate: Natural preservative
Cetearyl Alcohol: A fatty alcohol used for texture and hydration
Glycerin: Plant derived humectant 
Citrus Limon (Sicilian Lemon) Peel Oil: Used for fragrance and its antioxidant properties
Helianthus Annuus (Sunflower) Seed Oil: Lightweight moisturizing oil with a high source of natural ceramides
Xanthan Gum: A natural thickening agent
Glycol Stearate: Emollient and emulsifier
Tocopherol (Vitamin E): Antioxidant properties, derived from natural sources
Panthenol: Provitamin B5 known hydration and hair repair
Citrus Junus (Yuzu) Fruit Extract: Plant-based antioxidant and shine booster 
Rosmarinus Officinalis (Rosemary) Leaf Extract: Hair growth and antioxidant properties
Glyceryl Caprylate: Used for preservation and hydration
Argania Spinosa (Argan) Kernel Oil: Rich in fatty acids, great for moisture
Glutathione: Powerful antioxidant that repairs and protects 
Persia Gratissima (Avocado) Oil: Lightweight moisturizing oil restores elasticity and smoothness 
Salix Alba (White Willow) Bark Extract: Natural source of salicylic acid for exfoliation.
Azadirachta Indica (Neem) Extract: Antifungal, antibacterial
Oryza Sativa (Rice) Protein: Strengthens hair and improves elasticity
Cysteine HCl: Amino acid that reinforces hair structure to increase resilience

INSTANT PLEASURE 
SILKY HAIR MOISTURIZER
 
Aloe Barbadensis (Aloe Vera) Leaf Juice: Soothing and hydrating 
Cetearyl Alcohol: Plant derived fatty alcohol with emollient and hydrating properties 
Behentrimonium Chloride: Conditioning and smoothing agent
Ricinus Communis (Castor) Seed Oil: Natural oil known for hair growth benefits
Caprylic/Capric Triglyceride: Derived from coconut oil, used as an emollient
Leuconostoc/ Radish Root Ferment Filtrate: Natural preservative
Citrus Aurantium Bergamia (Calabrian Bergamot) Peel Oil: Antioxidant and naturally fragrant
Citrus Limon (Sicilian Lemon) Peel Oil: Antioxidant and naturally fragrant 
Panthenol: Provitamin B5 known for hydration and repair
Mangifera Indica (Mango) Seed Butter: Nourishing and moisturizing
Rosmarinus Officinalis (Rosemary) Leaf Extract: Hair growth and antioxidant properties
Lens Esculenta (Lentil) Extract: Plant-based protein to nourish hair 
Helianthus Annuus (Sunflower) Seed Oil: Lightweight moisturizing oil with a high source of natural ceramides
Argania Spinosa (Argan) Kernel Oil: Nourishing and high in essential fatty acids
Persia Gratissima (Avocado) Oil: Lightweight moisturizing oil restores elasticity and smoothness 
Cysteine HCl: Amino acid that reinforces hair structure to increase resilience
Hydrolyzed Cicer Seed Extract: Plant-based protein to nourish hair
Glutathione: Powerful antioxidant that repairs and protects 
Oryza Sativa (Rice) Protein: Strengthens hair and improves elasticity
Citrus Junus (Yuzu) Fruit Extract: Plant-based antioxidant and shine booster 
Chenopodium Quinoa Extract: Plant-based protein to nourish hair 

97%

Agree hair felt smooth and polished*

*Results on from 3rd party consumer perception study conducted on 30 participants

97%

Agree hair was
instantly soft*

93%

Agree scalp felt rejuvenated and clean*

90%

Agree hair felt deeply hydrated, nourished, and lightweight

Frequently Asked Questions

We recommend applying Clean Canvas (don’t forget to wait 3 minutes for the plunge!), Power Smooth (3 mins), and finish with Instant Pleasure for as long as you would like to indulge.

Yes! This is due to the strengthening and bond supporting ingredients- glutathione, cysteine and proteins. These ingredients reinforce the hair’s structure, temporarily making it feel a bit more rigid when wet. This signifies Power Smooth is working to rebuild and fortify hair.

Absolutely. Clean Canvas and all products from The Root Project are formulated using safe, natural ingredients and are Dermatologist and Clinically tested. If the tingle is uncomfortable, rinse immediately with water.