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Red bottles and jar of 'The Root Project' hair care products on a gray background Two red bottles and a matching jar of The Root Project haircare products arranged on a clear glass surface with water splashes, alongside red text describing the Root Trio set. A red jar of Power Smooth Extreme Softening Hair Mask with its lid off, shown on a light gray background with red text callouts describing hair benefits. A red pump bottle of The Root Project shampoo with white foam, surrounded by callout text on a light gray background. The text describes the shampoo's daily cleansing and scalp-supporting benefits. A red pump bottle of The Root Project conditioner with water droplets on it, surrounded by text callouts highlighting key benefits like instant softness, weightless hydration, and stronger hair, on a light gray background. Before and after comparison of a woman's long, dark hair, showing frizzy, straight hair on the left and wavy, smoother hair on the right. Text at the bottom reads 'Safe for Colored Hair. Before and after comparison of a woman's long, straight auburn hair, showing smoother, shinier results. The image features a side-by-side layout with 'Before' and 'After' headers and a text banner at the bottom reading 'Designed for Real Hair. Close-up of a woman with long dark brown hair, with text overlays describing benefits of replacing water with aloe leaf juice. An informational graphic for The Root Complex technology, featuring a close-up of a glass dropper containing pale yellow liquid with callout labels explaining key benefits: protection, strength, nourishment, and circulation. A red comb stands upright against a gray gradient background, with green peppermint leaves leaning against the comb. White marketing text at the top reads 'Dermatologist Tested and Clinically Tested. A pile of whole and sliced orange bergamots on a light gray studio background with white text at the top reading 'Dermatologist Tested. Clinically Tested. A halved yellow lemon with a green stem rests on a clear glass juicer against a light gray gradient background. White text at the top reads: 'Dermatologist Tested. Clincally Tested.' Close-up of a person's scalp and hair with overlaid marketing text about scalp and hair benefits, including percentages and phrases like 'We Go Straight to the Root.'. Two red bottles and a matching jar of The Root Project haircare products on a white background with red text callouts describing each item.
The Rootine

Bundle And Save 15%!

$102.00
$102.00

Three smarter products.  The full edit.  

The complete Rootine.  Clean Canvas resets and balances your scalp.  Power Smooth reinforces strength and elasticity.  Instant Pleasure delivers mask-level softness every wash.  As a system they give you everything you need for healthier-looking, healthier-feeling hair, from root to tip.  Because great hair isn't just something you see, it's something you feel. 

Clean Scalp. Strong Strands. Silky Finish. 
Better Staples. Better Hair.  

What's Included

✓Clean Canvas Daily Shampoo
✓Power Smooth Treatment Mask 
✓Instant Pleasure Daily Conditioner 
✓Save 15% 

What to Know 

✓Dermatologist Approved
✓Clinically Proven 
✓Safe for Daily Use
✓Suitable for All Hair Types
✓Color-friendly.  

Intentionally Formulated. Every Detail Matters.

Better Formulas Start With Better Decisions.
Every ingredient has a purpose. It's not just about what we leave out, it's about what we choose to put in.

Root Care
No Water
100% Up-Cycled Packaging*
Clean Formulas
Ethically Sourced
For All hair Types
Vegan
Sulfate and Paraben Free
Cruelty Free
Made in USA
Tell Me More

Most haircare routines keep asking you to add another product, another treatment, another step.

We built The Rootine around a different idea: better staples that work harder. Three smarter products designed to work together, so every wash helps reset your scalp, strengthen your hair, and deliver lasting softness.

Together, they create a complete system that improves the look and feel of your hair immediately—and with consistent use, over time.

Smarter formulas that do more, so you can do less.

How To Use

Step 1: Cleanse with Clean Canvas. Massage into your scalp and leave on 1-3 minutes, then rinse thoroughly.

Step 2: Once a week, apply Power Smooth generously from root to tip. Leave on 3 minutes, then rinse thoroughly.

Step 3: Finish with Instant Pleasure, for silky softness. Apply through the lengths or root to tip for a dry scalp. Leave on 2-3 minutes, then rinse.

Rootine Tips

✓Use the products in order. Clean Canvas preps the scalp and hair. Power Smooth reinforces strength, and Instant Pleasure finishes with silky softness.
✓Let Clean Canvas sit while you wash the rest of your body. The refreshing sensation develops, and is worth the wait.
✓Finger-comb Instant Pleasure through your hair before rinsing to distribute the formula evenly and maximize slip.
✓Finish by gently blotting hair with a microfiber towel. Avoid rubbing with a traditional bath towel to help minimize friction, reduce frizz, and protect the newly pampered cuticle.

Formula Highlights

THE ROOT COMPLEX®
Powered by our proprietary Root Complex® Technology — a fusion of polypeptides, ceramide-rich lipids, structural amino acids, and botanical antioxidants that helps support a healthy scalp barrier while reinforcing stronger, healthier-looking hair over time.

LEARN MORE ABOUT THE ROOT COMPLEX™

ALOE LEAF JUICE BASE
Instead of starting with water, we start with aloe leaf juice - a nutrient-rich base the helps hydrate, soothe and care for both your scalp and hair with every wash.

THE BOTANICAL TRIO
Triple-Distilled Japanese Peppermint: Creates Clean Canvas's signature cooling reset, leaving your scalp feeling refreshed and revitalized. Calabrian Bergamot: Helps Instant Pleasure smooth the cuticle for softness, shine and effortless slip. Sicilian Pressed Lemon: In Power Smooth, helps smooth the cuticle while enhancing shine and manageability.

Full Ingredient List

CLEAN CANVAS
DETOXIFYING HAIR CLEANSER 
Aloe Barbadensis (Aloe Vera) Leaf Juice: Soothing and hydrating
Sodium Cocoyl Isethionate: Gentle surfactant derived from coconut oil
Cocamidopropyl Hydroxysultaine: Gentle surfactant derived from coconut oil
Sodium Laurylglucosides Hydroxypropylsulfonate: Surfactant for cleansing and foaming 
Sodium C14-16 Olefin Sulfonate: Surfactant for cleansing and foaming 
Cocamidopropyl Betaine: A gentle surfactant derived from coconut oil
Starch Acetate/ Apidate: Modified starch used to enhance formula texture
Cocamide DIPA: Coconut derived surfactant and foam booster 
Leuconostoc/ Radish Root Ferment Filtrate: Natural preservative
Glycerin: Plant derived humectant
Panthenol: Provitamin B5 known for hydration and repair
Mentha Arvensis (Japanese Peppermint) Oil: Essential oil used for vasodilation and refreshing effect on the skin
Glycol Stearate: Emollient emulsifier
Rosmarinus Officinalis (Rosemary) Leaf Extract: Hair growth and antioxidant properties
Citrus Junos (Yuzu) Fruit Extract: Plant-based antioxidant and shine booster 
Glutathione: Powerful antioxidant that repairs and protects 
Mangifera Indica (Mango) Seed Butter: Moisturizing butter
Hydrolyzed Cicer Seed Extract: Plant-based protein to nourish hair 
Lens Esculenta (Lentil) Extract: Plant-based protein to nourish hair 
Chenopodium Quinoa Extract: Plant-based protein to nourish hair 
Citric Acid: pH adjuster to balance sebum levels 
Helianthus Annuus (Sunflower) Seed Oil: Lightweight moisturizing oil with a high source of natural ceramides
Persia Gratissima (Avocado) Oil: Lightweight moisturizing oil restores elasticity and smoothness 
Limnanthes Alba (Meadowfoam) Seed Oil: Plant-based nourishing oil and shine booster
Cysteine HCl: Amino acid that reinforces hair structure to increase resilience

POWER SMOOTH 
EXTREME SOFTENING HAIR MASK 
Aloe barbadensis (Aloe Vera) Leaf Juice: Natural, soothing, and hydrating
Mangifera indica (Mango) Seed Butter: Rich in vitamins and moisturizing properties
Behentrimonium Chloride: Conditioning agent
Mango Butter Esters/ Dimer Dilinoleyl/ Dimer Dilinoleate Copolymer: These are synthetic ingredients used for texture
Leuconostoc/ Radish Root Ferment Filtrate: Natural preservative
Cetearyl Alcohol: A fatty alcohol used for texture and hydration
Glycerin: Plant derived humectant 
Citrus Limon (Sicilian Lemon) Peel Oil: Used for fragrance and its antioxidant properties
Helianthus Annuus (Sunflower) Seed Oil: Lightweight moisturizing oil with a high source of natural ceramides
Xanthan Gum: A natural thickening agent
Glycol Stearate: Emollient and emulsifier
Tocopherol (Vitamin E): Antioxidant properties, derived from natural sources
Panthenol: Provitamin B5 known hydration and hair repair
Citrus Junus (Yuzu) Fruit Extract: Plant-based antioxidant and shine booster 
Rosmarinus Officinalis (Rosemary) Leaf Extract: Hair growth and antioxidant properties
Glyceryl Caprylate: Used for preservation and hydration
Argania Spinosa (Argan) Kernel Oil: Rich in fatty acids, great for moisture
Glutathione: Powerful antioxidant that repairs and protects 
Persia Gratissima (Avocado) Oil: Lightweight moisturizing oil restores elasticity and smoothness 
Salix Alba (White Willow) Bark Extract: Natural source of salicylic acid for exfoliation.
Azadirachta Indica (Neem) Extract: Antifungal, antibacterial
Oryza Sativa (Rice) Protein: Strengthens hair and improves elasticity
Cysteine HCl: Amino acid that reinforces hair structure to increase resilience

INSTANT PLEASURE 
SILKY HAIR MOISTURIZER 
Aloe Barbadensis (Aloe Vera) Leaf Juice: Soothing and hydrating 
Cetearyl Alcohol: Plant derived fatty alcohol with emollient and hydrating properties 
Behentrimonium Chloride: Conditioning and smoothing agent
Ricinus Communis (Castor) Seed Oil: Natural oil known for hair growth benefits
Caprylic/Capric Triglyceride: Derived from coconut oil, used as an emollient
Leuconostoc/ Radish Root Ferment Filtrate: Natural preservative
Citrus Aurantium Bergamia (Calabrian Bergamot) Peel Oil: Antioxidant and naturally fragrant
Citrus Limon (Sicilian Lemon) Peel Oil: Antioxidant and naturally fragrant 
Panthenol: Provitamin B5 known for hydration and repair
Mangifera Indica (Mango) Seed Butter: Nourishing and moisturizing
Rosmarinus Officinalis (Rosemary) Leaf Extract: Hair growth and antioxidant properties
Lens Esculenta (Lentil) Extract: Plant-based protein to nourish hair 
Helianthus Annuus (Sunflower) Seed Oil: Lightweight moisturizing oil with a high source of natural ceramides
Argania Spinosa (Argan) Kernel Oil: Nourishing and high in essential fatty acids
Persia Gratissima (Avocado) Oil: Lightweight moisturizing oil restores elasticity and smoothness 
Cysteine HCl: Amino acid that reinforces hair structure to increase resilience
Hydrolyzed Cicer Seed Extract: Plant-based protein to nourish hair
Glutathione: Powerful antioxidant that repairs and protects 
Oryza Sativa (Rice) Protein: Strengthens hair and improves elasticity
Citrus Junus (Yuzu) Fruit Extract: Plant-based antioxidant and shine booster 
Chenopodium Quinoa Extract: Plant-based protein to nourish hair 
Frequently Asked Questions
In what order should I apply the products for best results?

We recommend applying Clean Canvas (don’t forget to wait 3 minutes for the plunge!), Power Smooth (3 mins), and finish with Instant Pleasure for as long as you would like to indulge.

I feel a “power grip” effect when I rinse out Power Smooth, is this normal?

Yes! This is due to the strengthening and bond supporting ingredients- glutathione, cysteine and proteins. These ingredients reinforce the hair’s structure, temporarily making it feel a bit more rigid when wet. This signifies Power Smooth is working to rebuild and fortify hair.

Clean Canvas is tingling my scalp and face around my hairline, is it safe?

Absolutely. Clean Canvas and all products from The Root Project are formulated using safe, natural ingredients and are Dermatologist and Clinically tested. If the tingle is uncomfortable, rinse immediately with water.

A bottle of The Root Project Clean Canvas Detoxifying Hair Cleanser in a vibrant red color with a white pump dispenser, styled with fresh green mint leaves on a neutral gray background. A pink New Beauty 2026 award badge is visible on the upper left.
Clean Canvas
Daily Shampoo
$35.00
A bottle of The Root Project Instant Pleasure Silky Hair Moisturizer in a deep red color with a white pump dispenser, shown next to a halved bergamot on a gray background.
Instant Pleasure
Daily Conditioner
$35.00
Two red jars of The Root Project Power Smooth+ Extreme Softening Hair Mask are stacked on a light gray background, with a curled yellow lemon peel draped over the front jar.
Power Smooth
Weekly Strengthening Mask
$50.00