The Root Project

Better Hair Starts
Before the Blow-Out

Smarter formulas.
Fewer products.
More time back.

Rootcare is haircare.
Better Hair Starts
Before the Blow-Out

Smarter formulas.
Fewer products.
More time back.

Rootcare is haircare.

"I love the sensorial aspects of this new haircare brand."

"Expanding the definition of a conditioner, The Root Project's Instant Pleasure Silky Hair Moisturizer just gets it."

"... passes my strict standards. Its formulas are clean, safe for all hair types, and don't make my fresh color bleed."

"The Instant Pleasure Silky Hair Moisturizer is unlike any other conditioner I've ever used."

"The Best New Beauty Products of February 2025"

"I can’t get enough of their clean canvas hair cleanser..."

Clean Canvas

Detoxifying Hair Cleanser

$35.00

Power Smooth

Extreme Softening Hair Mask

$50.00

Instant Pleasure

Silky Hair Moisturizer

$35.00

Clinically Proven.
Dermatologist Tested.
Consumer Obsessed.

Learn More

97%

felt instantly smoother,
polished hair*

97%

said hair was soft
from the first touch

93%

felt fresh,
rejuvenated scalp*

90%

experience deep hydration
(no heaviness*)

*Based on results from an independent third-party consumer perception study

A Simple Rootine Can Change Everything

Great hair starts at the Root. Rootcare shouldn't be an extra step— it should be built-in to the staples you never skip. We treat the entire hair ecosystem—Roots, Scalp and Strands—with intelligent, effortless and indulgent formulas that deliver.

Spoiler Alert: Expect instant
gratification every time.

Welcome to the Rootine

The Root Complex™

It's Complex, Not Complicated

Powered by The Root Complex™ Technology, a fusion of polypeptides, ceramide-rich lipids, structural amino acids and antioxidants that power your roots and pleasure your hair.