Skip to content
Free US Standard Shipping on orders over $50

Search

Bag

Your bag is empty

Continue shopping
  • The Holiday
    Rootine Collection

    Give Great Hair. Get Great Hair.

    Shop Now
  • Want Less 
    Hair Drama? 


    Start With Shampoo and Conditioner
    That Work Harder. 

    Shop Now
The Power Duo Holiday Edition: Clean Canvas and Instant Pleasure with a limited-edition red terry cloth Rootine Pouch and silk scrunchies
The Power Duo Holiday Edition: Clean Canvas and Instant Pleasure with a limited-edition red terry cloth Rootine Pouch and silk scrunchies
NEW LIMITED EDITION
The Power Duo
Holiday Edition
$63.00
The Rootine Holiday Edition: Clean Canvas, Power Smooth and Instant Pleasure with a limited-edition red terry cloth Rootine Pouch and silk scrunchies
The Rootine Holiday Edition: Clean Canvas, Power Smooth and Instant Pleasure with a limited-edition red terry cloth Rootine Pouch and silk scrunchies
NEW LIMITED EDITION
The Rootine
Holiday Edition
$102.00
The To-Go Set Holiday Edition: mini Clean Canvas and Instant Pleasure with a limited-edition red terry cloth Rootine Pouch
The To-Go Set Holiday Edition: mini Clean Canvas and Instant Pleasure with a limited-edition red terry cloth Rootine Pouch
NEW LIMITED EDITION
The To-Go Set
Holiday Edition
$39.00
Clean Canvas
$35.00
A bottle of The Root Project Instant Pleasure Silky Hair Moisturizer in a deep red color with a white pump dispenser, shown next to a halved bergamot on a gray background.
A bottle of The Root Project Instant Pleasure Silky Hair Moisturizer in a deep red color with a white pump dispenser, shown next to a halved bergamot on a gray background.
BEST SELLER
Instant Pleasure
$35.00
Power Smooth
$50.00

Powered By The Root Complex Technology®

A proprietary blend of polypeptides, ceramide-rich lipids, structural amino acids and antioxidants that power your roots and pleasure your hair.

Feel It

Better Staples. 
Better Hair. 

Great hair starts at the root. The staples you use every wash should do more. Our smarter formulas treat the entire hair ecosystem—Roots, Scalp and Strands—so you can do less.

Welcome to the Rootine

Clinically Proven.
Dermatologist Tested.
Consumer Obsessed.

Learn More

97%

felt instantly smoother,
polished hair*

97%

said hair was soft
from the first touch

93%

felt fresh,
rejuvenated scalp*

90%

experience deep hydration
(no heaviness*)

*Based on results from an independent third-party consumer perception study
Intentionally Formulated. Every Detail Matters.

Better Formulas Start With Better Decisions.

Every ingredient has a purpose. It's not just about what we leave out, it's about what we choose to put in.

Clean Formulas

Root Care

Ethically Sourced

For All Hairtypes

Vegan

Sulfate and Paraben Free

Cruelty Free

No Water

100% Up-Cycled Packaging*

Made in USA

Shop

The Rootine

Start Your Rootine

Sustainability Redefined


Full circle.

See How

Our Story


Authenticity at the root.

Meet Us

’Tis The Season To Be Extra.

Your Hair Doesn’t Have To Be.

Shop Now