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  • Want Less 
    Hair Drama? 


    Start With Shampoo and Conditioner
    That Work Harder. 

    Shop Now
"I love the sensorial aspects of this new haircare brand."
"Expanding the definition of a conditioner, The Root Project's Instant Pleasure Silky Hair Moisturizer just gets it."
"... passes my strict standards. Its formulas are clean, safe for all hair types, and don't make my fresh color bleed."
"The Instant Pleasure Silky Hair Moisturizer is unlike any other conditioner I've ever used."
"The Best New Beauty Products of February 2025"
"I can’t get enough of their clean canvas hair cleanser..."
The Power Duo Holiday Edition: Clean Canvas and Instant Pleasure with a limited-edition red terry cloth Rootine Pouch and silk scrunchies
The Power Duo Holiday Edition: Clean Canvas and Instant Pleasure with a limited-edition red terry cloth Rootine Pouch and silk scrunchies
NEW LIMITED EDITION
The Power Duo
Holiday Edition
Gift-Ready Shampoo + Conditioner Set
$63.00
The Rootine Holiday Edition: Clean Canvas, Power Smooth and Instant Pleasure with a limited-edition red terry cloth Rootine Pouch and silk scrunchies
The Rootine Holiday Edition: Clean Canvas, Power Smooth and Instant Pleasure with a limited-edition red terry cloth Rootine Pouch and silk scrunchies
NEW LIMITED EDITION
The Rootine
Holiday Edition
Gift-Ready Shampoo + Conditioner + Mask Set
$102.00
The To-Go Set Holiday Edition: mini Clean Canvas and Instant Pleasure with a limited-edition red terry cloth Rootine Pouch
The To-Go Set Holiday Edition: mini Clean Canvas and Instant Pleasure with a limited-edition red terry cloth Rootine Pouch
NEW LIMITED EDITION
The To-Go Set
Holiday Edition
Gift-Ready Mini Shampoo + Conditioner Set
$39.00
A bottle of The Root Project Clean Canvas Detoxifying Hair Cleanser in a vibrant red color with a white pump dispenser, styled with fresh green mint leaves on a neutral gray background. A pink New Beauty 2026 award badge is visible on the upper left.
A bottle of The Root Project Clean Canvas Detoxifying Hair Cleanser in a vibrant red color with a white pump dispenser, styled with fresh green mint leaves on a neutral gray background. A pink New Beauty 2026 award badge is visible on the upper left.
Clean Canvas
Daily Shampoo
$35.00
A bottle of The Root Project Instant Pleasure Silky Hair Moisturizer in a deep red color with a white pump dispenser, shown next to a halved bergamot on a gray background.
A bottle of The Root Project Instant Pleasure Silky Hair Moisturizer in a deep red color with a white pump dispenser, shown next to a halved bergamot on a gray background.
BEST SELLER
Instant Pleasure
Daily Conditioner
$35.00
Two red jars of The Root Project Power Smooth+ Extreme Softening Hair Mask are stacked on a light gray background, with a curled yellow lemon peel draped over the front jar.
Two red jars of The Root Project Power Smooth+ Extreme Softening Hair Mask are stacked on a light gray background, with a curled yellow lemon peel draped over the front jar.
Power Smooth
Weekly Strengthening Mask
$50.00

Better Staples. 
Better Hair. 

Great hair starts at the Root. Rootcare shouldn't be an extra step— it should be built-in to the staples you never skip.  We treat the entire hair ecosystem—Roots, Scalp and Strands—with intelligent, effortless and indulgent formulas that deliver.

Welcome to the Rootine

Clinically Proven.
Dermatologist Tested.
Consumer Obsessed.

Learn More

97%

felt instantly smoother,
polished hair*

97%

said hair was soft
from the first touch

93%

felt fresh,
rejuvenated scalp*

90%

experience deep hydration
(no heaviness*)

*Based on results from an independent third-party consumer perception study

The Root Complexâ„¢

It's Complex, Not Complicated

Powered by The Root Complex™ Technology, a fusion of polypeptides, ceramide-rich lipids, structural amino acids and antioxidants that power your roots and pleasure your hair. 

Feel It
Intentionally Formulated. Every Detail Matters.

Better Formulas Start With Better Decisions.

Every ingredient has a purpose. It's not just about what we leave out, it's about what we choose to put in.

Our Ingredient Philosophy

Clean Formulas

Root Care

Ethically Sourced

For All Hairtypes

Vegan

Sulfate and Paraben Free

Cruelty Free

No Water

100% Up-Cycled Packaging*

Made in USA

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The Rootine

Start Your Rootine

Sustainability Redefined


Full circle.

See How

Our Story


Authenticity at the root.

Meet Us

Meet Us Out East

Easy Hair.
Long Beach Days.

A few favorite places and summer routines.

Follow Along