We’re all about healthy roots, healthy pleasures, and a healthy dose of all that nourishes, revives and fortifies. Which is why we reject harsh ingredients that strip your hair, and instead we feed your follicles with formulas that are nutrient packed and unapologetically luscious. Dermatologist tested. Clinically tested.
Clean Formulas
Root Care
Ethically Sourced
For All Hair Types
Certified Vegan
Sulfate And Paraben Free
Cruelty Free
No Water
100% Up-Cycled Packaging
A Craveable Experience
Our formulas are rich, sensorial, and purposefully pleasurable. Your scalp will savor every second.
Never Watered Down
We pack our products with only efficacious ingredients in rich concentrations, and free from water! Taking another step to water conservation 200ml at a time.
Vetted With Love
We curate for the cleanest and indulgent ingredients. To us, it’s not about less bad, It’s about more good.
As our project continues to evolve, we promise to never include anything from this list in any of our formulas, and will continue to resist and add to this list as needed to ensure highest levels of safety and integrity.
Alcohol, SD / Alcohol, Denatured / Alcohol, Isopropyl / Animal derived ingredients / Bensalkonium Chloride / Benzene / BHA / BHT / Chemical Sunscreen / Coal Tar / Cyclic Silicones / Diethanolamine / EDTA / Ethanolamines / Ethoxylated Ingredients / Formaldehyde / Homosalate / Hydroquinone / Methyl Cellosolve / Methylchloroisothiazolinone / Methylisothiazolinone / Mineral Oil / Nitromusks / Octinoxate / Oxyenzone / Para-phenylenediamine / Parabens / Paraffin / PEGs / Per - and Poly Fluoroaklyl substances / Perfluorochemicals / Petrolatum / Petroleum Jelly / Phthalates / Polycyclic Musks / Polyethylene glycol / Propylene Glyco / PVP/VA Copolymerl / Resorcinol / Retinyl Palmitate / Sodium Hydroxide / Sodium Lauryl / Synthetic Flavor or Fragrance / Synthetic Polymers / Sulfates / Talc / Teflon / Toluene / Triclocarban / Triclosan / Triethanolamine