We believe in formulas that nourish, revive, and fortify—without compromise. That means no harsh agents, no unnecessary extras. Just clinically-backed, dermatologist-tested ingredients that earn their place by delivering real results. We feed your follicles with nutrient-rich actives that care for the entire hair ecosystem—from root to tip—leaving hair stronger, softer, smoother, and visibly healthier.
Clean Formulas
Root Care
Ethically Sourced
For All Hair Types
Certified Vegan
Sulfate And Paraben Free
Cruelty Free
No Water
100% Up-Cycled Packaging
A Craveable Experience
We believe performance and pleasure should go hand in hand. Our clean, clinically‑backed formulas are rich, sensorial, and designed to feel as good as they work. That root‑tingling finish? Your new addiction—you’ll wonder how you ever felt clean without it.
Never Watered Down
We use aloe leaf juice instead of water —a nutrient-rich base that benefits your roots and strands.
For Roots: Calms, soothes, and balances.
For Strands: Softens, hydrates, and locks in moisture.
Water makes up 70–90% of most rinse-off formulas...but water doesn’t do anything for your hair… or the planet.
Vetted With Love
Our products are Founder formulated with intention. After 20+ years of beauty industry experience, we wanted to do things a little different. No fillers, no fluff. Just clean indulgent ingredients that work hard and feel incredible. We knew if you show your roots some love, great hair happens.
As our project continues to evolve, we promise to never include anything from this list in any of our formulas, and will continue to resist and add to this list as needed to ensure highest levels of safety and integrity.
Alcohol, SD / Alcohol, Denatured / Alcohol, Isopropyl / Animal derived ingredients / Bensalkonium Chloride / Benzene / BHA / BHT / Chemical Sunscreen / Coal Tar / Cyclic Silicones / Diethanolamine / EDTA / Ethanolamines / Ethoxylated Ingredients / Formaldehyde / Homosalate / Hydroquinone / Methyl Cellosolve / Methylchloroisothiazolinone / Methylisothiazolinone / Mineral Oil / Nitromusks / Octinoxate / Oxyenzone / Para-phenylenediamine / Parabens / Paraffin / PEGs / Per - and Poly Fluoroaklyl substances / Perfluorochemicals / Petrolatum / Petroleum Jelly / Phthalates / Polycyclic Musks / Polyethylene glycol / Propylene Glyco / PVP/VA Copolymerl / Resorcinol / Retinyl Palmitate / Sodium Hydroxide / Sodium Lauryl / Synthetic Flavor or Fragrance / Synthetic Polymers / Sulfates / Talc / Teflon / Toluene / Triclocarban / Triclosan / Triethanolamine