The Root Project

"I love the sensorial aspects of this new haircare brand."

"Expanding the definition of a conditioner, The Root Project's Instant Pleasure Silky Hair Moisturizer just gets it."

"... passes my strict standards. Its formulas are clean, safe for all hair types, and don't make my fresh color bleed."

"The Instant Pleasure Silky Hair Moisturizer is unlike any other conditioner I've ever used."

"The Best New Beauty Products of February 2025"

"I can’t get enough of their clean canvas hair cleanser..."

Clean Canvas

Clean Canvas Detoxifying Hair Cleanser

$35.00

Power Smooth

Power Smooth Extreme Softening Hair Mask

$50.00

Instant Pleasure

Instant Pleasure Silky Hair Moisturizer

$35.00

Clinically Proven.
Dermotologist Approved.
Consumer Obsessed.

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97%

felt instantly smoother,
polished hair*

97%

said hair was soft
from the first touch

93%

felt fresh,
rejuvenated scalp*

90%

experience deep hydration
(no heaviness*)

*Based on results from an independent third-party consumer perception study

A Simple Rootine Can Change Everything

Great hair starts at the Root. Rootcare shouldn't be an extra step, it should be simple and built-in. We treat the entire hair ecosystem—Roots, Scalp and Strands—with intelligent, effortless and indulgent formulas that deliver.

Spoiler Alert: Expect instant gratification every time.

Welcome to the Rootine

The Root Complex™

It's Complex, Not Complicated

Powered by The Root Complex™ Technology, a fusion of polypeptides, ceramide-rich lipids, structural amino acids and antioxidants that power your roots and pleasure your hair.

Feel It

What we put in is as important as what we leave out.

Every ingredient is hard at work. We curate only the cleanest and most indulgent ingredients—nothing harsh, nothing stripping. Just unapologetically clean, effective and indulgent.

Our Ingredient Philosophy