Rootcare Is Haircare
Show your roots some love and great hair happens.
Welcome To The Rootine
Nourish, Flourish, Repeat
Effortlessly efficacious and fearlessly feel good. Because root care should be easy.
"I love the sensorial aspects of this new haircare brand."
"Co Founded by former NARS Cosmetics Vice President of Global Product Development Lucrecia Jovel and media veteran Patrick Harriman, The Root Project aims to improve hair health — as its name implies — from root to tip."
"... passes my strict standards. Its formulas are clean, safe for all hair types, and don't make my fresh color bleed."
"The Instant Pleasure Silky Hair Moisturizer is unlike any other conditioner I've ever used."
"The Best New Beauty Products of February 2025"
"I can’t get enough of their clean canvas hair cleanser..."
We reject harsh ingredients that strip your hair.
Instead we feed your follicles with formulas that are nutrient packed and unapologetically luscious.
Clean Formulas
Root Care
Ethically Sourced
For All Hairtypes
Vegan
Sulfate and Paraben Free
Cruelty Free
No Water
100% Up-Cycled Packaging*
Made in USA
97%
Agree hair felt smooth and polished*
*Results on from 3rd party consumer perception study conducted on 30 participants
97%
Agree hair was instantly soft*
93%
Agree scalp felt rejuvenated and clean*
90%
Agree hair felt deeply hydrated, nourished, and lightweight
