The Root Project

"I love the sensorial aspects of this new haircare brand."

"Expanding the definition of a conditioner, The Root Project's Instant Pleasure Silky Hair Moisturizer just gets it."

"... passes my strict standards. Its formulas are clean, safe for all hair types, and don't make my fresh color bleed."

"The Instant Pleasure Silky Hair Moisturizer is unlike any other conditioner I've ever used."

"The Best New Beauty Products of February 2025"

"I can’t get enough of their clean canvas hair cleanser..."

Clean Canvas

Clean Canvas Detoxifying Hair Cleanser

$35.00

Power Smooth

Power Smooth Extreme Softening Hair Mask

$50.00

Instant Pleasure

Instant Pleasure Silky Hair Moisturizer

$35.00

Rootcare is Haircare

Great hair doesn't start with the strands, it starts at the Root. We treat the entire hair ecosystem, Scalp, Roots, and Strands, with intelligent, effortless, and indulgent formulas that deliver from literal root to tip.

Spoiler Alert: expect instant gratification, Soft, Strong, Shiny, Silky Hair, every time.

Welcome to the Rootine

The Root Complex

It's Complex, Not Complicated

A powerful fushion of biomimetic science and plat-based superfoods, designed to power your roots and pleasure your hair.

A Powerful Proprietary Blend of Glutathione (antioxidant) and Cysteine (amino acid) supports a healthy scalp barrier and reinforces the hair structure.

A Pleasure Packed Suite of natural ceramides, and vitamins deliver the instant gratification of soft, shiny, bouncy, healthy hair.

Feel It

We reject harsh ingredients that strip your hair.

Instead we feed your follicles with formulas that are nutrient packed and unapologetically luscious.

Our Ingredient Philosophy